Over 80% of newly developed products do not turn out to be successful. There are aspects before production that you need to perfect before mass-producing. Due to this high rate of failure of new products, it’s advisable to take some crucial steps so that your potential consumers don’t ignore your product. Besides been a failure it would be a waste of time and resources.
It’s better to have a failed prototype than to have 2000 products that have nowhere to go because you can’t sell them. Prototypes are sample pieces that the public can review before mass production begins. Even before the prototypes, there are some vital tips that you should follow.
Solve a Problem
Before you decide to roll out a new product, make sure it’s solving a problem and tapping into an opportunity. Solving an existing problem means that you have a host of users waiting for your product. Hence, the moment you release the product you can hit massive success. This is one of the aspects of developing new products that we easily overlook. Let’s take a look at a possible instance.
Assuming people require a wristwatch that can make calls and receive phone calls. We are assuming there are no wristwatches like that. Then, it would be a profitable development to make one. This solves the problem that is already existing. It also increases the chances of users.
However, you won’t be able to decipher your customer’s problems without getting to know your buyer personas and what they want. And that leads us to the next tip.
Research your consumer’s interest
In marketing, your buyer personas are your target customers. Something like your perfect idea of a customer. For successful product development, you need to find out what your perfect consumer wants and also get to know the common characteristics that run through all of them. For instance, after a demographic analysis, you might realize that they are married couples who are in the working class and have children. This buyer persona could be targeted for a baby car seat.
Specify your Consumer Targets
While you research who would be buying your product you also need to meet their precise needs. It doesn’t start and end with knowing just what they. You also need to know how they want it. There could be similar products out already barely making any sales. Making your products to suit a specifying buyer persona could make your new product a success.
Test Your Product Idea
This is somehow an extension of specifying your target. You can carry out a test of your idea by sending out surveys to the public or interested participants. Interested participants who would be likely consumers are the best way to go for testing your idea. Thanks to services like survey monkey and question polls on social media platforms, you can gauge how well your audience will accept the new product you set out to make.
Build a Prototype
This is the first opportunity for your ideas to come alive. The manufacturing of a prototype is vital because it means that you can now test the product in real life. With a prototype, you can test the durability, usability, and aesthetics of your product. After building the prototype, you can invite critics who should be potential users to test the product.
Now Test the Product
After realizing what your consumer wants you should produce the prototype which is a live sample of the product. You can touch, feel and see the prototype. Hence, if you have a prototype, you can decide what to do to correct the product. You should also make the prototype available to your potential consumer. They would eventually use the product and can give the best insights. Although creating a prototype is expensive, it’s worth the trouble. You can save yourself from huge losses that can result from a failed product.
Keep Potential Profit in Mind
While you try to create the product to suit your potential consumers. You shouldn’t forget easily that there is profit to be made. The purpose of creating a product that is applicable in the real market isn’t just to satisfy consumers but to satisfy consumers and make a profit. Hence, it is vital to note that a product can hardly be 100 % your customer’s fantasy. There would be shortcomings. But overall the goal is to make a product that end-users can’t resist nonetheless.
You don’t want to have useless products that you can push anywhere in your hands after spending time, effort, and resources. Hence, you need to apply these tips diligently to product development. Creating products that solve problems, and align with your potential consumer’s need is key. You also shouldn’t neglect the ability of prototypes to make your product fit the market
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